Critical Communications traces its roots to seminal moments in the technology industry from Intel Pentium processors and Dell PCs to the first cable modems and video conferencing software. Most of what we do today involves mobility, smartphones, social media and other trappings of our technology-savvy culture. But, every organization is a technology organization today. Public safety relies on mesh networks and RFID. The food industry relies on apps, calorie counters, online ordering systems and millions of food blogs dotting the Internet. The Internet enables business models that simply were not possible even a few years ago. The ability to communicate technology’s impact – not technical specs – is a key part of claiming relevance in today’s marketplace of ideas.
Critical Communications has a long history of helping technologists think beyond the specs and connect their innovations to human needs.