Because it is so easy to publish material on the web, white papers have undergone a resurgence as a means of putting strategies and complex material together in one accessible form. However, the generic “white paper” only adds to the noise rather than rising above it. White papers today need a compelling reason to exist and a strong human connection.
Critical Communications understands that human need. If you have a great product, you have to do more than chart its specifications. Tell a story about how it is tying together a far-flung community in South America. If you are an NGO, chart the growth of the rising global middle class and explain how they are finding new ways to engage with the global economy. Critical Communications can help you demonstrate the importance of what you do.