My MBA students are shocked when I tell them a fundamental truth of 21st century business: In today’s world, great ideas abound. If you want people to listen, you have to start with the need for your idea and sell the problem you are solving. Only then is your great idea more relevant than someone else’s. Venture capitalists, customers and a new generation of values-driven workers want to know you are doing something important – solving a big problem translates into big opportunity. Putting some fundamental communication tools together provides the forcing function to develop the argument that you are relevant. That alone will not make a startup successful – but lacking it means fast death.
Critical Communications makes the effort to understand the client’s technology and marketplace. We give your company the largest conceptual playground possible.