No one wants to stand in front of hundreds of people with old material, stale ideas and nothing compellingly new to say. Yet, how many times do companies large and small do just that by presenting their CEOs and senior executives narrating last quarter’s product pitch? Thought leadership is a great many things, but it is not magic. We can take the building blocks you have to work with and construct THE BIG IDEA around them. Executive keynotes can take many forms, but some structures lend themselves to many topics and treatments. My approach involves audience analysis, imagination, the discipline of constructing a persuasive argument and the vanishing art of storytelling.