Issue research is a practice and service area unto itself. Issues demanding attention come in all shapes and sizes. You might have protestors on your doorstep and it is worth really understanding why they are there. But, you might also be tired of that nagging note from the CEO asking why you can never get credit in the marketplace for some accomplishment or initiative. Utilizing a graduate-level education in qualitative research, Critical Communications can study not just what people are saying, but what the underlying motivations might be. Perhaps your approach is mismatched to the prevailing sentiment on an issue. Or perhaps your competitors have hit on a more compelling argument. Critical Communications can assess the relevant discourse and recommend action.