Ghostwriting

Ghostwriting can be a key component of executive communications, but it can also be a one-off need. Whether it is a book, an op-ed in The New York Times or a blog post the most important thing is that the final product really is the stated author’s idea, perspective and voice. That takes a skill beyond competent writing. It involves listening and asking important questions.

Critical Communications will listen to and capture the executive’s voice in a compelling final product.