Stakeholders expect a lot from the modern executive. It is not enough to manage a company anymore. Even strutting a stage in black turtlenecks and jeans is not enough. The executive must possess an internal voice to employees who want to know where they are going and why, especially when the marketplace shifts in a constantly changing world. The executive must also cultivate an external voice in various media, from op-ed contributions in high-profile publications to the witty blog on the corporate website, all of which must be consistent with more formal communications such as letters to shareholders and public testimony.
Everyone has a voice. Every audience has certain needs. Critical Communications brings voice and audience together whether it’s a keynote speech, an internal strategy memo or a letter to shareholders. Let us help you discover your voice.