This is often called the “corporate presentation.” It gets updated on a regular basis. It is necessarily broad in scope and often modularized so various pieces can be used in other presentations. Because many people need to be able to deliver this presentation, it is not enough to throw together some product slides and a couple corporate data points. The presentation needs to be organized so that it flows logically with transitions between slides and modules with appropriate speaker notes. Otherwise, anyone from C-level executives to field sales people risk looking uninformed about their own organizations.
Critical Communications breaks the presentation into logical blocks so it can be modularized easily and creates talking points that inform everyone’s performance of the core presentation.